Small business basics

Does your small business really need a website?

A straightforward way to decide whether a website is worth having when you already use Facebook and word of mouth.

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What a website does that social media cannot

A Facebook or Instagram page can help people discover your work. A website gives you a place you control to explain all your services, show where you work and provide reliable contact information in one place. It also creates pages that search engines may index.

When it makes sense to start small

A one-to-five-page brochure website is often enough for a new cleaner, gardener or tradesperson. Customers typically want to know whether you do the job they need, where you work and how to contact you. You can build on that foundation as the business grows.

What a website won’t do by itself

Putting a site online does not guarantee Google rankings or a stream of leads. Accurate information, useful content and an active business presence all matter. Think of the website as the base, not the entire marketing plan.

A sensible next step

Write down your three most common customer questions. Make those answers prominent on the homepage. If the site saves someone time and makes contacting you simple, it is already doing a valuable job.